The bread I order from the catalog is not the same as the one I purchased at the Café; why is that?

The bread purchased from Boudin Gift Catalog is lighter bake than our bread from the Café. Warm the bread in your oven for a mere ten minutes to experience a loaf of bread with the same great flavor, incomparable aroma, and crisp golden crust, just as though it came out of our San Francisco oven.